Of those surveyed for the study, it’s reported that Twitch users make “over 10 times more direct-to-artists payments per month than the average music listener”. Luminate and Twitch also report that 54% of those surveyed as part of the study said that they’ve discovered new music from Twitch streamers actively calling out songs or artists, or recommending them in the middle of a live stream.Įlsewhere in the study, it’s claimed that Twitch users spend 21% more time per week listening to music “than the average music listener” and that Twitch users spend “46% more of their hard-earned cash on music (per month) than the average music listener”. Luminate says that the survey was conducted in Q4 2021, among over 2,300 consumers in the US aged 13-40, with a particular focus on both Twitch users and those who use Twitch specifically for music or music-related content. Now, a new report from Twitch and analytics platform Luminate claims to shed light on how the Amazon-owned livestreaming platform is driving music discovery in the US.Īccording to the new study, which aimed to quantify the value and influence of Twitch users on the music industry, one in three music listeners in the US now discover new music through Twitch. The platform also announced two agreements, with music publishers and Warner Music Group in September 2021, as well as with Universal Music and Merlin in January and February 2022, respectively. In 2020, Twitch was making headlines due to music copyright issues on its platform, but that same year became a key destination for live streaming activity for musicians when concerts were put on hold due to the pandemic.īy November 2021, Twitch had launched an artist incubator program called The Collective, and announced that it would be working with partners including Amazon Music, instant messaging and digital distribution platform Discord, DistroKid, Rolling Stone, TuneCore, and UnitedMasters. if we all can stand together, I know we can make it right, I see better days”.MBW has been following Twitch’s evolving role in the music industry closely over the past few years. Our playlist also contains some uplifting songs like the collaboration of various German artists - Joe Walter, Pascal “Kalli” Reinhardt, Sera Finale, Nico Santos - calling for all human beings to come together and await the better days : “. And the home is something one should not be forced to flee from”. As Eik Octobre aka Emil Skovsgaard Christensen shared: " Home is a place where one should always be able to find peace without the sound of bombs and cannons. Other authors explored peace as the representation of the place where they felt safe the most, like for example their homes. For example, in “ Sama”, a song by Vladimir Graić, the creator expresses a warning and a reminder of the sorrow that is part of our collective heritage, and as such, it brings hope and faith in better times. Sometimes, in their creations, the composers and songwriters explored the feelings connected to the terrors and horrors of war, in order to highlight the importance of peace. As in “ Miks Ma Ei Tapa Ennast”, a choir composition in Estonian by Diederik van der Laag, which communicates the composer’s personal trauma once inflicted by the absence of peace.
While the instrumental compositions and soundtracks are open to interpretation, awakening various emotions in the listener and evoking personal associations and recollections, some song lyrics clearly convey the message of peace from the perspective of the creator. Peace is connected not only to absence of conflict, escape from oppression and peaceful coexistence between different cultures, but also to peace of mind, healing after inflicted trauma or peaceful transition between stages of life. The theme is interpreted through peaceful meditation melodies, dynamic symphonies, prayers, statements of love to one's country and mother nature. As you will hear in the playlist, the "Peace" theme is expressed in the entries by various genres: Instrumental, Pop, Slam, Americana, Contemporary classical, film music, etc.
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